Marketing is Product
Marketing starts with product.
Product starts with two principles:
- Be opinionated about what you're building,
- Be opinionated about who you're building it for.
Once you're there, marketing adds a third element:
- Be opinionated about how to communicate it
Like good marketing, this is simple but not easy.
The who, what, why, when, and how make separate taste from gimmicks.
Empathy is at the heart of all 5.